Choosing Trustworthy Fonts

font conversationDo you want readers to trust what you write? If so, beware of using common fonts like Arial and Helvetica.

It turns out that serif fonts (those with more traditional finishing strokes) are not simply more legible than their sans serif counterparts.

There is evidence that serif fonts also contribute to the confidence people feel they can place in what they read. You can read a brief account of the research in “Can a Font Make Us Believe Something is True?

The brief article linked above refers to the results of a study conducted in the New York Times.

The experiment revealed dual effects of using serif fonts. They increased the intensity of agreement with statements, and they reduced the intensity of those who disagreed with the statements.

For many writers, fonts barely register as a consideration. For others, such as yours truly, they are an object of fascination. (Not obsession.) Mere Inkling has approached the subject from a number of angles.

A Font for Dyslexics

Monastic Fonts

Uninhibited Fonts

The Purpose of Punctuation

Even if the subject bores or confuses you, it is certainly worth taking note: if you want to enhance the perceived veracity of what you write, avoid the sterile sans serif fonts and stick with more traditional variants.

C.S. Lewis on Trust

It is ironic that a concept so vital as trust receives so little conscious reflection.

We rely on intuition, those proverbial “gut feelings,” to guide in awarding credence to different sources or individuals.

Well, intuition and prejudices.

Sometimes we distrust people because of their professions. Politicians, used car salesmen, and (in recent years) clergy, do not always rank high when it comes to trust. In Surprised by Joy, C.S. Lewis describes his introduction to J.R.R. Tolkien. Though they became close friends, Lewis was initially quite wary.

When I began teaching for the English Faculty, I made two other friends, both Christians [who would play roles in Lewis’ conversion from atheism]. They were H.V.V. Dyson and J.R.R. Tolkien. Friendship with the latter marked the breakdown of two old prejudices. At my first coming into the world I had been (implicitly) warned never to trust a Papist, and at my first coming into the English Faculty (explicitly) never to trust a philologist. Tolkien was both.

Prejudices are part of the human experience. Everyone has them. Wise are those who recognize their own.

Subconscious “prejudices” are more hazardous. Most, fortunately, are of little consequence. In this category I would file the subject of how fonts influence perceptions of truthfulness.

Nevertheless, despite the miniscule influence they may exert, it would be foolish to ignore the evidence that our selection of fonts does matter. It would be foolish to ignore that fact.

Creative writers and publishers have a multitude of fonts to choose from. Making those selections consciously—with an awareness of how they affect readers’ impressions of our truthfulness—is essential.

Postscript – While the content here at Mere Inkling may range across a wide spectrum, one thing you can be sure of. . . the odds of having to endure the Comic Sans* font is almost nil.

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*Comic Sans is one of my wife’s favorite fonts. I’m glad for that, because with all of her other amazing traits, I am sometimes tempted to forget she is merely human.

Ending ALL CAPS

gilliganThe United States Navy finally realized what everyone else long ago recognized—writing in ALL CAPS is obsolete.

Only the most novice users of the internet type in all caps. After all, people quickly learn that it is tantamount to “shouting,” and considered rude behavior.

The occasional word or phrase may properly be rendered in CAPS, in order to emphasize it when italics are not available, BUT WRITING EVERYTHING IN CAPITAL LETTERS IS SURELY TO BE AVOIDED.

The advent of the computer has freed us from the limited conventions forced upon us by typewriters. For emphasis, we lacked boldface and italic fonts (unless one had access to an IBM Selectric or one of its clones).

Back in the “olden days,” we had to be satisfied with unsightly underlining. Surprisingly, many people today seem unaware that underlining is obsolete . . . but that’s a subject for another day.

Returning to the use of all capital letters. Earlier this year, the Navy caught up with the rest of the universe’s practice and changed their official policies which required CAPITALIZATION in internal, official messages.

It was wonderfully fitting that the official memorandum read:

AUTHORIZED TO USE STANDARD, MIXED-CASE CHARACTERS IN THE BODY OF ORGANIZATIONAL MESSAGES.

However, lest any sailors get carried away with this modern fad, the message continued:

RECOMMEND CONTINUE TO USE UPPER CASE IN LINES BEFORE REMARKS.

As a retired military chaplain I love the following (unattributed) quotation from an article on the subject.

“If an ancillary benefit is that sailors reading message traffic no longer feel they’re being screamed at . . . that is a good thing too,” said a Navy official. The official insisted the move was not an example of the service going soft.

Well, we certainly couldn’t have that!

I’m not aware of any places where C.S. Lewis resorts to the use of capital letters to emphasize anything. But in searching for just such a thing, I came across a fascinating passage in the introduction to his English Literature in the Sixteenth Century.

Lewis’ descriptions are always vivid and his description of “ruthless emphasis” does not disappoint.

The rough outline of our literary history in the sixteenth century is not very difficult to grasp. At the beginning we find a literature still medieval in form and spirit. . . . Their prose is clumsy, monotonous, garrulous; their verse either astonishingly tame and cold or, if it attempts to rise, the coarsest fustian. In both mediums we come to dread a certain ruthless emphasis; bludgeon-work. Nothing is light, or tender, or fresh. All the authors write like elderly men. The mid-century is an earnest, heavy-handed, commonplace age: a drab age.*

The use of all caps strikes me as akin to “bludgeon-work.” Not nearly so graceful as occasional italics or the even more skillful manipulation of the English language itself in order to emphasize its message.

At least we can take some small comfort in the fact that the Navy has joined the “mixed-case” twenty-first century. I assume there remain a handful of holdouts in the Admiralty, but eventually these old salts will retire, and the new day of “upper and lower case diversity” will have fully dawned.

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* If you are interested in seeing the rest of Lewis’ thoughts about “the rough outline of our literary history in the sixteenth century,” read on.

Then, in the last quarter of the century, the unpredictable happens. With startling suddenness we ascend. Fantasy, conceit, paradox, colour, incantation return. Youth returns. The fine frenzies of ideal love and ideal war are readmitted. Sidney, Spenser, Shakespeare, Hooker—even, in a way, Lyly—display what is almost a new culture: that culture which was to last through most of the seventeenth century and to enrich the very meanings of the words England and Aristocracy. Nothing in the earlier history of our period would have enabled the sharpest observer to foresee this transformation.

Monastic Fonts

A with CrossRecent subscribers to Mere Inkling won’t know this, but some months ago I confessed to suffering an addiction. Like many others who love to write, I am a fontaholic.

That refers, of course, to being obsessed with discovering new and exotic font families.

For many months I’ve kept my compulsion in check, but I was recently caught off guard when I stumbled upon some alluring typefaces I had never encountered before.

I was particularly vulnerable to their charm due to my interest in medieval history. In fact, I was researching the coloration of illuminated manuscripts when I encountered them.

In case you share my weakness—or, even if you are merely curious—I offer examples of the novel fonts I was “forced” to add to my collection. And, you need not worry, since (if you are so inclined) you can download all of them for free at this site.

Each of the fonts below has some “monastic” connection. Obviously, some would be more useful than others, and a couple of them are admittedly quite peculiar. However, even the strangest of pens may be suitable for some applications.

Before contrasting some of these typefaces, it’s worth mentioning that you can also download a “Narnia” font—based on the letters used in the Hollywood version of C.S. Lewis’ classics.

And now, without further introduction, the fonts themselves . . .

medieval fonts

Uninhibited Fonts

Tonight as we prepared to begin our monthly Christian Writers meeting, our leader mentioned one of his favorite subjects for scribbling. As an unreformed doodler myself, the conversation immediately seized my wandering attention.

He said something to the effect that he “likes to see how complex or ornate he can draw letters while still maintaining their legibility.” It reminded me of some of the flowery medieval versions of fonts where it is determining precisely what a given letter is, becomes a mystery. (I made the challenge simple above, by bracketing the “I” and “J” with adjacent letters . . . but without the “H” and “K” their identities may have been quite difficult to ascertain.)

The image to the left comes from a witty strip called “Incidental Comics.” It is penned by Grant Snider, whose cartoons are quite often as entertaining as they are absurd. In this small element from his broader treatment entitled “Design Like Nobody’s Watching,” he expands on the two styles traditionally identified for letter forms.

I’ve written earlier about font lovers, who will especially enjoy the humor here. But all word lovers can appreciate the importance of the letter styles which clothe the words we read and write.

It’s good to be reminded. The fonts we use truly do make a difference.

A Font for All Seasons

There are a variety of ailments that disproportionately affect writers. Mundane disorders such as Repetitive Stress Injury, Computer Eyestrain and assorted carbuncles arise as no surprise. But there is another, psychological malady that can cripple an author’s creativity and savage his time schedule.

A fascination with fonts is a logical curiosity among people who love words. You can find stylized fonts reflecting for almost any special interest. In fact, just four months ago the total number of fonts surpassed the population of the planet. An affection for different fonts is one thing . . . but an obsession is quite another. Addicts are commonly referred to as “fontaholics.”

There truly are fonts for all seasons . . . too many versions to number. As an example of a unique font, you can check out Narnia BLL.

This lovely lettering is inspired by the recent films about the land of C.S. Lewis’ anointed Chronicles.

And It’s Not Just about Aesthetics

Recently a Dutch scholar devised a nefont specifically for people suffering from dyslexia.

Their approach, based on “weighting” the various letters and symbols, has been shown to improve readability for dyslexics. (Truth is, it would probably make reading easier for anyone.) Some see this new font as reinforcing prior studies which show serif fonts to be more legible than sans serif versions.

Whether you consider yourself immune to the lure of fonts, or are a self-confessed fontaholic, it’s a field about which every writer should understand the basics.