I had an entrepreneurial epiphany on how to get rich during the 500th anniversary of the Reformation, and since I’m not an entrepreneur, I’m passing the idea on gratis, to readers of Mere Inkling.

Inspired by the shocking success of the Playmobil Martin Luther—their fastest-selling item ever—I wondered what other commemorative items might result in a windfall for investors.

The insight struck like the lightning bolt that dropped Luther to his knees and sent him off to the monastery.

Since this celebration hearkens back to the beginning of the Reformation . . . back to the day when the 95 Theses were nailed to the door of the Castle Church in Wittenberg . . . it dawned on me that we so indebted to what happened that moment that we are, in a true sense, living on Wittenberg time.

What better item to remind us of the significance of this than to turn to expert horologists* and design a Wittenberg Watch? Ideally it would be permanently linked to Wittenberg time. The wearer would also benefit from learning more about time zones and mathematics, trying to sort out the local time, especially when traveling.

More about the details in a moment.

C.S. Lewis and the Importance of Time

The nature and passage of time was of great importance to C.S. Lewis. He devoted an entire chapter to the subject in Mere Christianity. In “Time and Beyond Time,” he explores how God acts within history, but is not subject to time’s constraints.

If you picture Time as a straight line along which we have to travel, then you must picture God as the whole page on which the line is drawn. We come to the parts of the line one by one: we have to leave A behind before we get to B, and cannot reach C until we leave B behind. God, from above or outside or all round, contains the whole line, and sees it all.

Lewis then proceeds to explain his understanding by saying this “idea has helped me a good deal. If it does not help you, leave it alone. It is a ‘Christian idea’ in the sense that great and wise Christians have held it and there is nothing in it contrary to Christianity. But it is not in the Bible or any of the creeds. You can be a perfectly good Christian without accepting it, or indeed without thinking of the matter at all.”

Another difficulty we get if we believe God to be in time is this. Everyone who believes in God at all believes that He knows what you and I are going to do tomorrow. But if He knows I am going to do so-and-so, how can I be free to do otherwise?

Well, here once again, the difficulty comes from thinking that God is progressing along the Time-line like us: the only difference being that He can see ahead and we cannot. Well, if that were true, if God foresaw our acts, it would be very hard to understand how we could be free not to do them.

But suppose God is outside and above the Time-line. In that case, what we call “tomorrow” is visible to Him in just the same way as what we call “today.” All the days are “Now” for Him. He does not remember you doing things yesterday; He simply sees you doing them, because, though you have lost yesterday, He has not. He does not “foresee” you doing things tomorrow; He simply sees you doing them: because, though tomorrow is not yet there for you, it is for Him.

You never supposed that your actions at this moment were any less free because God knows what you are doing. Well, He knows your tomorrow’s actions in just the same way—because He is already in tomorrow and can simply watch you.

In a sense, He does not know your action till you have done it: but then the moment at which you have done it is already “Now” for Him.

Since God was/is witness to that day in Wittenberg, just as he knows our tomorrows today, we see his placing of creation within the linear progression of history is intentional. It does not restrict our Lord in any way, but it enables us to comprehend our existence. And thus, we are compelled to mark the passage of time.

What Might the Wittenberg Watch be Like?

Something elegant and tasteful, yet modest and unobtrusive. A watch like the one pictured above. It’s produced by Swisstime and has the added benefit that it is part of their “Rebellion” line, which means that Roman Catholics shouldn’t be excluded from the market. The only minor drawback is the price, $930,000.

It seems to me that a wise businessperson could undercut that by thirty or forty thousand, and only need to sell two or three watches to retire in comfort.

An alternative to this timepiece, for the less prosperous, would be to get a regular Timex or Casio and just set the time to that of Wittenberg! That’s the key anyway—the Wittenberg Watch measures the hour based on the time there in hallowed birthplace of the Reformation. (For those who like details, that would be the Central European Time Zone, UTC/GMT +1.)

An astute investor will recognize that the Wittenberg Watch concept easily translates for an ecumenical audience. One easily imagines other editions for various denominations.

Aldersgate Watch for Methodists (Greenwich Mean, GMT)

Azuza Street Timepiece for Pentecostals (Pacific Standard, UTC/GMT -9)

Canterbury Timepiece for Anglicans (Greenwich Mean, GMT)

Geneva Timepiece for Calvinists (Central European, UTC/GMT +1)

Edinburgh Edition for Presbyterians (Greenwich Mean, GMT)

Hollywood Timepiece for Televangelists** (Pacific Standard, UTC/GMT -9)

London Chronometer for Quakers (Greenwich Mean, GMT)

Münster Timepiece for Anabaptists (Central European, UTC/GMT +1)

Rome Timepiece for Roman Catholics (Central European, UTC/GMT +1)

Anyone who desires can feel free to run with this idea. I relinquish all rights to the concept of religious timepieces.

As for now, I’ve been rethinking the idea altogether. I’ve decided it’s best for me to reset my own watch to Jerusalem time.

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* Horology relates to the science of measuring time and making timepieces. (Yes, I had to look it up also, even though I remembered enough Latin to know hora means hour.)

** It’s quite possible that televangelists already own the Rebellion Reb 5 Diamond timepiece pictured above, however, the members of their digital congregations may be in the market for something more modest.