The Bane of Blogging

November 22, 2011 — Leave a comment

In today’s “Pearls Before Swine” comic strip, Rat says, “Hey, Goat. In an effort to improve the readership of your blog, I’ve been studying the google analytics for it.”

“What are those?” asks Goat, who is seated at his computer, presumably typing his latest post.

“A comprehensive series of stats about page views, unique visitors and how viewers find your blog. Anyways, from all that, I think I’ve ascertained the problem.”

“You’re boring.”

The final panel reveals Goat’s reaction to that painful assertion.

Truth be told, many individual blog posts are boring. And, not a few blogs in toto are tedious as well.

Boredom, though, lies in the perception of the reader. What weighs down the eyelids of one drowsy reader may be precisely the message that invigorates another. So, I don’t worry too much about the natural ebb and flow of responses to various things I write.

Many years of preaching has doubtless influenced me. The sermon one person regards as “okay,” may be used by God to create a genuine epiphany in the life of another.

Of course, the overall flavor or voice of an author is something a reader recognizes only after sampling a fair amount of their work. Taking just a bite here or a nibble there doesn’t allow a reader to adequately assess whether someone’s work is truly nourishing.

Sadly, our busy age doesn’t allow for terribly thorough examinations . . . and with millions of blogs to be sampled, we’re lucky to have a reader stumble upon even one of our posts. Then, in the briefest of moments, an assessment is made and a judgment passed.

Is this column boring . . . or is it informative and perhaps even entertaining? It’s not enough to hint at the promise of gratification. Bloggers must deliver. And they must deliver every time they post. Of course, that’s not humanly possible. Striving for an unattainable goal can be quite disheartening. And we all have “rats” out there ever ready to discourage us.

If you write, I encourage you to take genuine comfort in the fact that some readers will be pleased by what you write. Some will even be blessed. Not all of them. But remember that even the prophets and poets of the Scriptures did not delight all of the members of their audiences.

Do your best to write something worthy of being read. And rest in the knowledge that some of those who see your words will be refreshed and encouraged by them.

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